The Summer Vibe

We got approached by a Mumbai-based client for a quirky t-shirt illustration design for their clothing brand, Humanity Originals. They needed a bright and abstract design for their summer collection. Our creatives and client had a good briefing session before starting the illustration process from scratch. 

One of our prototype artists sketched a beautiful concept according to the data we had in our brief. Later, the sketch concept got scanned after the client finalized it. We used the industry-standard software 'Adobe Illustrator' to illustrate and color the sketch concept. Especially the vivid color palette was handpicked by our experts. It made the illustration design look and feel more refreshing.

The illustration got approved by the client at first glance. And assuredly, the final t-shirt product with this design made numerous sales for the brand. The final design formats delivered to the client were JPEG, PNG, and the main Adobe Illustrator file.